Digital Marketing / Demand Generation Senior Specialist Apply (by clicking the relevant button) after checking through all the related job information below. £35-45K | Leicester (hybrid) Ready to make your mark in a growing technology business?We're looking for an ambitious, hands-on Digital Marketing / Demand Generation Senior Specialist to drive B2B lead generation across digital, paid social, email and content.Our client is an established UK technology business operating across VoIP, business broadband, cloud communications and emerging AI technology - including AI-powered phone systems and voice agents.This is a hands-on role with real ownership, visible impact and plenty of scope to grow.What you'll doBuild and optimise multi-channel demand-generation campaigns - targeting a number of verticals from SME to Enterprise customersManage Google Ads, Microsoft Ads, LinkedIn and Meta campaignsDevelop email marketing and lead-nurturing campaignsImprove website conversion through landing pages and A/B testingAnalyse campaign performance Identify opportunities to increase qualified B2B leads and pipelineWork closely with content, design and SEO specialistsExplore emerging areas such as GEO, AEO and AI searchWhat we're looking forYou'll have 3+ years' digital marketing or demand-generation experience within B2B technology, xrexnqw SaaS, telecoms or an agency.You'll bring:Hands-on Google Ads, LinkedIn and Meta experienceExperience with CRM, email marketing and automationA solid understanding of B2B funnels and lead nurturingStrong analytical and reporting skillsExcellent communication and copywriting abilityA data-driven, commercially minded approach*Rates depend on experience and client requirements
